Time for a fresh start in your branding? Rebranding can give renewed energy to your company.
Every company evolves, and this evolution often creates the need to rebrand the corporate image. If a company vision or value proposition changes, the old branding needs to be replaced with an image to fit the new intent. The heart of successful rebranding is a planned strategy that is all-encompassing.
Rebranding is a critical and pivotal moment for a company. The new corporate vision, based on both stakeholder and shareholder values, needs to be conveyed in a positive way to the public at large and, more specifically, to the consumer demographics that support the company.
Common reasons for companies to rebrand:
- Staying current with market trends
- Differentiating from competitors
- Corporate renaming
- Shedding negative images from the past
Contact us today to find out how to get started with new law firm, medical or dental marketing ideas for your firm or practice.
Rebranding or reimaging a company is a collective and guided marketing effort based on research, analytical studies, and extensive testing and retesting of the not-yet-announced new name and logo. This process spills over to and includes all collateral design work and advertisements to be associated with the new image. It also includes all corporate training programs and materials – an area that is often overlooked.
Once the decision is in place to move forward with the new or rebranded image, everything must happen simultaneously. One public relations announcement, and every use of the old image must be replaced with the new or rebranded image. The need for simultaneous and all-inclusive change is not only more economical but also mitigates much of the negative publicity and feedback that often occur in buyout and/or merger situations.
As an online marketing firm, we have worked with clients seeking dental marketing ideas, law firm marketing ideas and marketing for other service-based businesses. With each consultation and partnership, we gain an understanding into a business’ branding – or rebranding – needs based on the company’s history and their vision for the future.
If you’d like to learn more about rebranding, please contact us to schedule your complimentary 60-minute consultation.