According to the Pew Research Center, 87 percent of Americans were online as of January 2014. That means 13 percent of Americans will never see your website, email newsletter or blog. You need to use offline marketing techniques to connect with these consumers and make them aware of your products or services.
Promote Your Business with Offline Marketing
Almost every business uses some form of offline marketing – healthcare advertising such as print advertising, law firm advertising such as radio advertising and veterinary advertising such as direct mail.
Small-business owners advertise in local newspapers and distribute coupons to customers in a limited service area. Mid-size businesses use billboards, radio spots, television commercials, and brochures to connect with people in their target audiences. Even major brands rely on offline marketing to promote their products and services.
If you aren’t sure how to use offline marketing to your advantage, get in touch with the marketing team at Precision Marketing Partners. We’ll analyze your business, identify your most pressing marketing challenges, and come up with a customized plan to help you grow your customer base.
Generate Interest with Direct Mail
Direct mail is more expensive than digital marketing, but don’t be tempted to abandon it entirely. Sending direct mail actually has several advantages over email marketing:
- You don’t have to worry about your mailing getting stuck in a spam filter.
- It’s easier to make a direct-mail piece stand out by using odd or larger sizes, enticing design elements and lumpy mailers (mailers with some item inside that piques interest).
- Your mailing won’t get lost in a crowded inbox.
Precision Marketing Partners can help you with every step of a direct-mail campaign, from choosing recipients to testing the results.
Capture Attention with Billboards and Print Advertisements
Don’t underestimate the power of print media for promoting your business. Millions of people still read magazines, newspapers, and trade publications, giving you plenty of opportunities to connect with people in your target audience. Precision Marketing Partners can help you choose the right publications, produce high-converting advertisements, and track your results.