Offline Marketing – A Complementary Method
According to the Pew Research Center, 87 percent of Americans were online as of January 2014. That means 13 percent of Americans will never see your website, email newsletter or blog. You need to use offline marketing techniques to connect with these consumers and make them aware of your products or services.
Promote Your Business with Offline Marketing
Almost every business uses some form of offline marketing – healthcare advertising such as print advertising, law firm advertising such as radio advertising and veterinary advertising such as direct mail.
Small-business owners advertise in local newspapers and distribute coupons to customers in a limited service area. Mid-size businesses use billboards, radio spots, television commercials, and brochures to connect with people in their target audiences. Even major brands rely on offline marketing to promote their products and services.
If you aren’t sure how to use offline marketing to your advantage, get in touch with the marketing team at Precision Marketing Partners. We’ll analyze your business, identify your most pressing marketing challenges, and come up with a customized plan to help you grow your customer base.
Generate Interest with Direct Mail
Direct mail is more expensive than digital marketing, but don’t be tempted to abandon it entirely. Sending direct mail actually has several advantages over email marketing:
- You don’t have to worry about your mailing getting stuck in a spam filter.
- It’s easier to make a direct-mail piece stand out by using odd or larger sizes, enticing design elements and lumpy mailers (mailers with some item inside that piques interest).
- Your mailing won’t get lost in a crowded inbox.
Precision Marketing Partners can help you with every step of a direct-mail campaign, from choosing recipients to testing the results.
Capture Attention with Billboards and Print Advertisements
Don’t underestimate the power of print media for promoting your business. Millions of people still read magazines, newspapers, and trade publications, giving you plenty of opportunities to connect with people in your target audience. Precision Marketing Partners can help you choose the right publications, produce high-converting advertisements, and track your results.
Contact us today to find out how you can improve your law firm, veterinary or healthcare advertising with offline marketing methods.
If you want to capture attention, you can’t beat billboards for their visual impact. With a billboard, you have a limited amount of time to convey your message, so it’s important to get the text and design just right. Our team can help you with every aspect of billboard advertising.
Target a Specific Audience with Radio Advertising
Radio advertising allows you to connect with potential customers in an intimate way. Station owners know their demographics inside and out, so it’s easy to find a station that caters to your ideal client. Partner with us to learn how to use radio advertising to your advantage.
Grow Your Business with Additional Offline Marketing Tactics
Precision Marketing Partners produces a wide array of offline marketing materials to help you promote your business. Let us know if you need any of the following:
- Business cards
- Pocket folders
- Vehicle wraps
- Promo products
- Trade show displays
We’re here to help you every step of the way.
At Precision Marketing Partners, we want you to succeed. That’s why we do everything in our power to help you find new customers. If you want to use offline marketing to your advantage, contact us at (919) 457-6566 to find out how you can make your business more profitable.